Master the ever-changing paradigm and pioneer the future of marketing. Le digital bouleverse la société dans son ensemble : les métiers et les pratiques dans le domaine du marketing n’y font pas exception. It really enables you to flourish because you are … Master in Marketing and Communication. will stop processing the data, except for cases in which they are legally obliged to do so, or to exercise or defend against any possible claims. Very practical courses taught by teachers with rich and concrete marketing experience helped me to reach the next step in my career!â, âI had been hoping to flesh out a professional deployment project through my own company, and I now have some solid foundations that I can build on. Today, entrepreneurial initiative must be in the DNA of any business that aims to grow, diversify and expand, otherwise the market will not hesitate to “swallow it whole”. Managing Director, Hugues Bersini Professor of Online Marketing and Web Development in Different Universities and Business Schools. It includes a perfect balance between theory, workshops and case studies. Vous devez activer le JavaScript pour la visualiser. Top 100 - Global Ranking Ranked N 45 in E-Business and Digital Marketing, Worldwide. It covers all aspects of digital marketing and communication. Designing effective quantitative research. This module shows you how to set up a communication strategy. Professor of Marketing, Martine George The Executive Master in Digital Marketing and Communication gives immediate answers to your questions, as well as practical exercises and group work tasks during the sessions. Master Marketing Digital Alternance … If we were to list the reasons why digital economics is so important in contemporary society, the list would be never-ending; but there are certain factors that highlight the reasons why it is so important: > Limitless interactivity and connectivity. But, why has the Internet brought such radical changes to the way we communicate and trade? strategy and in the context of âvalueâ. Bryan Masters is principal and founder of Masters Digital. All students must be able to take full advantage of this learning experience, through a context in which it is possible to develop lasting connections with fellow students, teachers and the alumni. Be prepared to learn a lot about Programmatic and Native Advertising, DM & CRM, PR, etc. The Executive Master in Digital Marketing and Communication is spread on 18 days and 9 modules to reach out to the highest level in digital marketing and communication. You will learn how to incorporate your pricing strategy in the S.A.V.E.D. We have more than 1,000 participants annually in our suite of master programmes: MBA, Executive MBA, Specialised Master’s degrees (Executive Master in Finance, Executive Master in Change, and … Dr. in Applied Economics Rey Juan Carlos University. General Manager for Europe at Vindico Group, B.A. is the centrepiece of a new solution-price-sale strategy in Marketing 4.0. It is also very common for entrepreneurs to be the ones who are looking to start their own activity, and, when the opportunity arises, start their own company. The training is very varied, each âprof" is more than just a teacher, they are hands-on kind of men and women who have very varied experiences within different companies. Il mâa permis dâacquérir plus de confiance en moi dans le travail quotidien, et dâintégrer de nombreuses références, des méthodes de travail et les outils marketing nécessaires pour aborder de façon réfléchie la transformation digitale. The Executive Master in Digital Marketing and Communication course offers immediate answers to your questions, as well as practical exercises and group tasks during the sessions. or third-party companies in line with your interests, as well as to improve your user experience on our website, we create a ‘commercial profile based on the information you provide and other information derived from your consumption and browsing habits and obtained from social media . This is what our Executive Master in Digital Marketing and Communication will teach you. The multicultural country is home to the Financial Centre, to European Union … Le master recherche comporte, lui, des enseignements essentiellement théoriques, et inclut la rédaction d'un mémoire ainsi que sa soutenance. The most outstanding projects will be put forward for the Entrepreneur Award given out by the Innovation Faculty. o Three Points S.L.U. It will also help to familiarize the participants with various marketing applications and uses of data science. Digital marketing and communication in todayâs world will hold no more secrets from you, because you will be a powerhouse of digital marketing knowledge from the moment you finish this module. The registered address of these companies is, Moreover, you can contact our Data Protection Manager by email to. This module is based on active learning. Solvay Brussels School of Economics & Management > Transactionality and accessibility. The registered address of these companies is Av Diagonal, 662, 08034 Barcelona, They may be contacted via email at comunicacion@onlinebschool.es. Buzz Marketing or how impact upon the image of my products and services through new media. During this one-day module, you will learn about the creative process of marketing communication. And you will have the opportunity to develop your own communication prototype.Â. Moreover, you are hereby informed that, for the purpose of offering you the products and services of, or third-party companies in line with your interests, as well as to improve your user experience on our website, we create a ‘commercial profile based on the information you provide and other information derived from your, consumption and browsing habits and obtained from social media, Furthermore, your personal data and commercial profile will be transferred. MSc in Digital Transformation Management & Leadership Designed to develop the future generation of digital innovators to tackle any business challenge related to digital transformation & frontier … From Promotion to Education, Entertainment & Engagement - Communication Strategy and Tactical Tools. In order to put the theory into practice, students will have the opportunity to develop their own Omni-channel strategy and be coached on their project.Â. in International Commerce & Digital Marketing is a Master Degree Program (100% taught in English, duration of 16 to 18 months) that is designed to allow students to build strong knowledge in … According to the Economist Intelligence Unit (EIU), 86% of marketers believe that they will manage the whole customer experience by 2020. The latest information confirms the downward trend in the sales of desktop computers and laptops in favour mobile devices. Découvrez également nos conseils et actus sur … Issues which could be addressed include the following : When will a robot become a living being or capable of conscious thought? But how do you set the right price in Marketing 4.0*? o Three Points S.L.U. And all of this, in real time. Business & Optimism A short-duration programme offering rapid and highly pragmatic assimilation of the basics of management. Strategic marketing on search engines implies having a good command of a series of key variables that interact with the search algorithms of Search Engines. We cover planning the Paid, Shared, Owned and Earned concept. The schoolâs core mission is to train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of Society and to shape tomorrowâs world. This requires a new set of skills from graduates, which you will learn in this master programme. This is a new digital revolution. In this module you will look at aspects related to the basic concepts of digital economics and the main elements that allow professionals to effectively interact within this new competitive context. It currently holds a leading position in Europe for research and education in the fi elds of Economics and Management. What is our reason for processing your data? You will have to develop a global marketing strategy in a digital world. If you do not have a University Degree, once you have passed all the evaluations you will receive an extension diploma from UB. For what purpose do we process your personal data? This processing will therefore involve cross-referencing and enhancing the databases of the various companies that form part of Grupo Planeta. One of the main advantages of digital marketing when compared to offline marketing is the ability to measure in real time the behaviour of users and, therefore, quickly and effectively assess the effectiveness of your campaigns. SBS-EM Il apporte une vision actuelle et globale de lâévolution de lâentreprise 2.0. Partenaire. La pédagogie du MSc, qui intègre une composante e-business, allie stratégie, technique, design, digital … You can check out the list of companies that form part of Grupo Planeta by clicking the following link www.planeta.es. The distinction between online and offline communication channels definitely belongs to a bygone era. This course has as main objective to introduce the student to the basic concepts of customer management, to know the main CRM tools, and to practice their application to customer loyalty in a company, as well as policies that ensure satisfaction and loyalty in an online environment. Should marketingcommunication strategies still rely on PR, advertising, and personal sales to cover the field? The MSc. to the rest of the companies that form part of Grupo Planeta so that they can send you commercial communications about their products and services or the products and services of third-party companies that belong to or are unrelated to Grupo Planeta. In this module we will look at the skills required to be an entrepreneur and the various stages that a startup will go through. Moreover, you are hereby informed that, for the purpose of offering you the products and services of EAE Institución Superior de Formación Universitaria, S.L. Exploitation of digital opportunities for brands to communicate their values and offers has substantially changed the formats and content made available to customers. … Préparés dans les grandes écoles de commerce ou d’ingénieur, les mastères spécialisés (MS) sont des formations post-bac+4/+5 qui peuvent être suivies aussi en alternance. With two decades of corporate web strategy experience, Bryan will help your company find its unique path through the digital realm. Digital Communication. The Master’s Degree in Digital Marketing and Electronic Commerce teached in Spanish will provide you with the training you need to drive your career in this field by becoming an expert in online marketing. While working on your final project, you will apply all the theoretical knowledge that you will have acquired over the course of the programme and use it to build an e-commerce project. In addition, MasterDigital acquires video and produces long form video projects. By offering a 360° view, it allows the participants to create their own links between the various digital marketing fields, and to refine their vision. Vous trouverez dans cette fiche un exemple de lettre de motivation a telecharger. We start from a Dissemination context (“traditional marketing”), passing through an Interaction context (“digital marketing”) and finally arrive at a Participation context (“Social Media marketing”).
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